by Sophia Hoffmann | Aug 2, 2023
As the global economy continues to change and evolve, more German businesses are looking to China for potential growth and international expansion. But is the Chinese market the best fit for your startup? As with most things in life, it depends. In this interview with... 
by Sophia Hoffmann | May 24, 2023
In any initial conversation with a founder, my least favorite term in startup “lingo” comes up: Product-Market Fit. It suggests some clearly defined inflection point: once achieved, the founder’s journey will get easier. Everyone is looking for the “magic bullet,”... 
by Sophia Hoffmann | Mar 24, 2023
Founded in 2018 in Hamburg, YOU CANDY is a food tech startup that produces vegan vitamin gummies rich in nutrients and rich in flavor. Soon after their founding, YOU CANDY products were available in leading German retail stores such as EDEKA and REWE. They expanded to...